Tracing heritage, thread by thread

Provenance certification for South Asian handwoven textiles

Verify artisan-made claims at the loom level. Generate compliance-ready evidence for EU Green Claims, Digital Product Passports, and UK CMA enforcement. Turn transparency into a premium asset.

15–20%
Price uplift on certified products
5
Letters of Intent from UK & EU brands
27 Sep
ECGT enforcement begins 2026
Brand Dashboard
6
Verified batches
1
Certified SKU
97
Days to ECGT
Amara Handwoven Sari — 65% mapped
Banarasi brocade 18.5m
Jamdani 12.0m
The problem

The transparency gap is now a regulatory and commercial risk

Most supply-chain tools trace to factories. Fair trade certifies groups. Neither proves a specific garment was handwoven by a specific artisan. The result: machine-made textiles sold as handloom, and brands exposed to greenwashing penalties.

For brands

Claims like “handwoven” and “artisan-made” must now be substantiated with product-level evidence under the EU Green Claims Directive, CSDDD, and UK Green Claims Code. Without verification infrastructure, brands face regulatory penalties of up to 4% of annual turnover, reputational damage, and loss of premium positioning.

For artisans

Genuine handloom commands significant premiums in UK and EU markets, but those premiums are captured by intermediaries because buyers cannot reliably distinguish authentic handloom from machine-made imitation. The artisan behind the product becomes invisible.

53.3%
Of EU environmental claims were vague, misleading, or unfounded
2.5%
Of global trade is counterfeit goods — textiles among the most affected
4%
Maximum ECGT penalty per member state of annual turnover
The solution

Field-embedded provenance, verified at the loom

Weft Passport captures structured production data at source — artisan identity, loom type, cooperative co-signing, geo-tagged media — and converts it into SKU-level compliance evidence that stands up to UK and EU regulatory scrutiny.

01

Verified artisan-level traceability

Each textile batch is linked to a specific artisan, loom, household, and production event. Not a factory. Not a region. A person, a place, and a timestamp.

02

Compliance-ready documentation

Structured evidence aligned with ECGT, CSDDD, Digital Product Passport, and UK Green Claims Code requirements. Audit-ready exports, not supplier declarations.

03

Consumer-facing transparency

QR-linked provenance pages that show who made the garment, where, and how. Turn compliance data into a premium storytelling and conversion asset.

How it works

Three layers. One continuous chain of evidence.

Layer 1

Field verification

Field teams visit artisan households directly, capturing structured data: identity, cooperative affiliation, loom type, techniques, and geo-tagged photo and video evidence. Cooperative co-signing provides community-level validation.

Layer 2

Digital record traceability

A purpose-built relational schema connects artisans, households, looms, batches, and SKUs through many-to-many relationships. Append-only event logs with cryptographic hashing provide tamper-evident history without blockchain overhead.

Layer 3

Compliance translation

Verified production data is mapped to the specific evidentiary formats required by each UK and EU regulatory framework. Continuously maintained as ECGT, DPP, CSDDD, and UK Green Claims guidance evolves through 2026–2028.

Data flow
Artisan household
Varanasi cluster · Madanpura Bunkar Samiti
Verified batch
WP-BATCH-1183 · Banarasi brocade 18.5m
Brand SKU mapping
Amara Handwoven Sari · SS25-SAR-014
Compliance output
ECGT pack · CMA Green Claims · QR provenance
Why now

Regulatory enforcement is not coming. It is here.

Three major frameworks are converging simultaneously. The infrastructure brands need to comply does not yet exist for South Asian handloom textiles. Weft Passport is building it.

EC

EU Green Claims (ECGT)

ECGT applies from 27 September 2026. Generic claims like "eco-friendly" or "artisan-made" are prohibited without recognised third-party verification. Fines up to 4% of annual turnover per member state.

UK

UK Green Claims Code

The CMA has moved from guidance to active enforcement. Investigations into unsupported sustainability claims across the fashion sector are already underway. Brands making handwoven or artisan-made claims without product-level evidence are in the enforcement crosshairs.

CS

CSDDD

Corporate Sustainability Due Diligence Directive entered force July 2024, with phased application from 2027. Extends due diligence responsibility beyond tier-one suppliers — directly into artisan households and cooperative structures.

DP

Digital Product Passport

ESPR established the DPP framework with textiles confirmed as a priority category. Required fields — manufacturing origin, production details, traceability identifiers, QR access — directly align with Weft Passport's existing pilot outputs.

Platform features

Everything you need to prove what you sell

Field verification interface

Mobile-first, offline-first capture tool for field coordinators. Onboard artisans through a 5-step wizard: identity, loom & household, evidence, consent, and review. Geo-tagged photos, cooperative co-signing, and automatic sync when connectivity returns.

View demo

Batch traceability dashboard

Manage verified batches, monitor certification status, and link production directly to SKUs. Self-service batch-to-SKU mapping with partial-attribution logic, automatic QR generation, and full audit trails for compliance inspection.

View demo

Certification & compliance engine

Automatically convert verified production data into compliance-ready outputs: ECGT substantiation packs, CMA Green Claims documentation, and Digital Product Passport exports. Controlled claim language with governed usage.

Consumer provenance layer

QR-accessed product pages showing artisan identity, weaving context, production timelines, and verification media. Embed in Shopify, WooCommerce, or print on swing tags. Turn compliance data into a premium conversion tool.

Pricing

Anchored in risk reduction, not software cost

A brand paying £325/month is not paying for dashboard access. They are paying for the audit-ready evidence that protects them when their green claims are scrutinised.

Standard
£175/month
For independent ethical brands sourcing their first verified collections.
  • Dashboard access
  • Batch tracking & status
  • QR code generation
  • Basic provenance pages
  • Limited compliance exports
See full details
Premium
£325/month
For premium-positioned brands with complex compliance needs and multi-collection management.
  • Everything in Standard
  • Full compliance pack generator
  • Audit-ready documentation exports
  • Multi-collection management
  • Priority support
See full details
Enterprise
Custom
For luxury houses and multi-brand retailers. Volume pricing, white-label assets, and bespoke compliance formats.
  • Volume-based batch pricing
  • Multi-region certification
  • White-label certification assets
  • Bespoke compliance formats
  • Dedicated account manager
Contact us
Validation

Trusted by brands who take provenance seriously

"Weft Passport is the first system we've seen that actually verifies at the artisan level, not just the factory gate. For our handwoven collections, that's the difference between a claim and a fact."

EM
Elena Marsh
Head of Sustainability, Indigo & Ochre

"The compliance translation layer is what sold us. ECGT is coming in months, not years, and we needed a partner who understands both the artisan reality and the regulatory framework."

SK
Sasha Khan
Founder, Loom Loom London

"Our customers ask about provenance constantly. QR-linked artisan pages have become one of our highest-converting assets. Weft Passport turns compliance into storytelling."

AR
Ana Ribeiro
Creative Director, Terra Textile Co.
All testimonials represent real conversations from the current Letter of Intent pipeline. Full evidence and scope documentation available under NDA.
Founder

Built from lived experience on both sides of the supply chain

“I grew up surrounded by handloom textiles. My family was deeply embedded in the weaving trade in India. When I began building Silk and Soil in the UK, I saw machine-made fabrics sold as handwoven and realised there was no systematic way for buyers to verify the difference.”

Mahjabeen Bano is the founder of Weft Passport and Silk and Soil. She holds an MA in Fashion Design from Sheffield Hallam University, where her thesis examined how women artisans integrate cultural identity into craft work.

Her professional experience spans luxury retail merchandising, trend research and technical design in India, and two years building Silk and Soil in the UK — giving her direct fluency in both artisan production realities and UK/EU brand expectations.

Read the full story
MB

Start certifying before enforcement begins

Book a 30-minute walkthrough of the platform, see a live provenance page, and understand how certification fits your compliance timeline.

Get started & book a demoContact the team